It's fine with me that Christmas has become more and more commercialized and secular, accessible to all instead of one elite group. Santa, not Jesus, makes this possible. Santa is the reason for the season for many people and a symbol for family and friends, caring and sharing. I hope Santa wins.
Most people can agree on what Santa Claus looks like -- jolly, with a red suit and a white beard. But he did not always look that way, and Coca-Cola® advertising actually helped shape this modern-day image of Santa.
2006 marks the 75th anniversary of the famous Coca-Cola Santa Claus. Starting in 1931, magazine ads for Coca-Cola featured St. Nick as a kind, jolly man in a red suit. Because magazines were so widely viewed, and because this image of Santa appeared for more than three decades, the image of Santa most people have today is largely based on our advertising.
Before the 1931 introduction of the Coca-Cola Santa Claus created by artist Haddon Sundblom, the image of Santa ranged from big to small and fat to tall. Santa even appeared as an elf and looked a bit spooky.
Full history ...
It's fine with me that Christmas has become more and more commercialized and secular, accessible to all instead of one elite group. Santa, not Jesus, makes this possible. Santa is the reason for the season for many people and a symbol for family and friends, caring and sharing. I hope Santa wins.
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